Company Profile

NICESSY is a leading plush toy manufacturer located in the Yicheng District Industrial Park of Zaozhuang City, Shandong Province. Our journey began in the early 1990s, and we were formally established in 2001. As a privately owned enterprise, we specialize in the production of high-end plush toys, combining creativity, quality, and craftsmanship.

Our facility spans 20,000 square meters, employing over 500 skilled associates and producing more than 800,000 dozen plush toys annually. We independently manage the entire export process, with our products reaching markets across Europe, the Americas, Japan, South Korea, and other regions. Our annual export value exceeds USD 14 million.

At NICESSY, innovation drives our success. We have a dedicated in-house research and design team, supported by experienced toy designers, high-caliber managers, and a passionate workforce. Our production is powered by state-of-the-art equipment and adheres to a strict quality management system. Our products comply with EN71 (Europe), ASTM F963 (U.S. CPSC), and GB6675 (China) standards, ensuring superior safety and reliability.

In recent years, we have successfully passed audits by Walmart, Costco, Universal, Auchan, Carrefour, and Tesco, meeting rigorous standards in quality management, anti-terrorism, social responsibility, and human rights compliance. Additionally, we are ISO9001:2015, SMETA, WCA, and BSCI certified, demonstrating our commitment to global quality and ethical manufacturing standards.

Guided by the principles of “Quality First, Integrity Foremost, Innovation Driven, and Win-Win Cooperation,” we strive to exceed customer expectations. Following the ISO9001 quality management system, we foster a people-centered, harmonious approach to business, driving continuous innovation and excellence.

At NICESSY, we are dedicated to creating safe, high-quality, and innovative plush toys that bring joy to people worldwide.

Contact Information

📍 Address: 3917 Schaefer Ave, Chino, CA 91710
📞 Contact Person: Tom